So true.

The Ultimate Fan Comparison

This meme takes the classic “average fan vs. average enjoyer” format and gives it a hilarious Warhammer 40k twist. On the left, we have the so-called “Average Tau fan” — a chiseled, sunglasses-wearing dude built like a Crisis Battlesuit, proudly holding a Tau miniature and codex like it’s a gym pass and protein shake. His shirt even sports a minimalist Tau logo, just to drive home his allegiance to the Greater Good — and the gains. The background is neatly arranged with Tau models and a hovering aircraft, giving off major “organized and clean aesthetic” vibes. He’s the embodiment of sleek tech, clean lines, and optimal targeting matrices. You can practically hear the smooth hum of pulse rifles and faint synthwave music in the background.

Meanwhile, In The Imperium…

Cut to the right: the “Average Imperium fan” — a soft, bespectacled, but undoubtedly proud hobbyist decked out in classic Warhammer merch, clutching a Space Marine like it’s the last bastion of humanity. His vibe screams “grimdark and caffeine-fueled painting sessions at 2AM.” The difference in posture, lighting, and expression is exaggerated for comedic effect, playing on stereotypes of Tau fans being all about precision and aesthetics, while Imperium fans are more about devotion and sheer stubborn faith in the Emperor. His background may not have the slick drones of the Tau, but there’s an unmistakable aura of loyalty and lore. This side-by-side is clearly tongue-in-cheek, poking fun at how different factions in the 40k universe attract wildly different kinds of fans — even if, in reality, most Warhammer players have a little bit of both in them.